Scott Hirsch is the company's founder and chief executive. Hirsch created Media Direct and its two wholly-owned companies DigDev Direct and Appsbar in 2008. According to him, DigDev Direct is a multi-channel information broker specializing in digital media and development services. Their exclusive data and technology have made them one of the leading marketing firms for customer acquisition and retention. DigDev Direct has amassed the biggest opt-in consumer email list with over 290 million permission-based email addresses and matching postal information.

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