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Delray Beach, FL — ( NewMediaWire ) — October 12, 2020 — As a business owner, you likely understand that the majority of your customers use the internet to discover new businesses and local products. …

Nothing causes mission failure in a company more quickly than a misaligned leadership team. No company wants to believe it can happen to them, and by the time they come to terms with the problem, the damage has often already been done. A misaligned leadership team can cause a ripple effect that touches the entire company. This can take the form of employees feeling disconnected or in the dark, silos between departments, in-fighting, and gossip.

As the CEO and founder of Media Direct, among other companies, Scott O. …

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Here we are, we made it to fall 2020, with Halloween, Thanksgiving and the December holidays the next stops for retailers. If you’re a digital marketer, you’ve hopefully had a busy summer. Now, as the weather begins to turn, the question you need to ask yourself is, ‘’How can I retool and refine my strategy as we approach the year end?” The race is on. Ladies and gentlemen, start your engines!

You might not need this, but here’s a quick refresher as to the (most-cited) definitions of each generation of consumers:

  • Baby Boomers: born between 1944 and 1964


Scott Hirsch

Scott Hirsch is an internet marketing pioneer who is widely recognized as an expert in ecommerce, digital data and the online marketplace.

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