Scott Hirsch

In case you’re not one of the 150 million Amazon Prime members worldwide, here’s a quick rundown: Prime is Amazon’s membership program. For around $12 per month, Prime members get exclusive deals and discounts: free delivery; a 30-minute head start on “Lightning” Deals; special offers at Whole Foods (and 5% back when buying groceries with an Amazon Prime Rewards Visa) and Amazon Originals, movies and TV shows at no extra charge. Gamers get free games and a free subscription to Twitch, the world’s leading video platform and community for gamers. Clothes horses can sign up for Prime Wardrobe and music…


Scott O Hirsch
Scott O Hirsch

In a time where social media is king yet still a moving target, email marketing continues to thrive, engaging consumers more than ever during a disruptive year

DELRAY BEACH, FLORIDA, UNITED STATES, December 29, 2020 / EINPresswire.com/ — In a time where social media is king yet still a moving target, email marketing continues to thrive, engaging consumers more than ever during the most disruptive year on record. …


Here is an excerpt from my latest article which appeared on FoxBusiness.com

Did you know 2020 was a leap year? That’s right, this year was literally longer than any other (well at least since 2016) — and you thought you were imagining it! To some, it felt like an extra decade!

No matter how you’re feeling about 2020, we can all agree that just about everything changed — from how we celebrated holidays and birthdays (seriously… drive-by parties!) to how we shopped.

Thankfully, when the coronavirus passes, we can expect much will eventually get back to normal, but I predict…


Scott Hirsch

Retailers should take a more aggressive approach to online sales and use physical locations as browsing and shipment centers while focusing on e-commerces — and expecting fewer in-store sales.

The fall is in full swing with kids hopefully thriving in school (with just a few hiccups) and businesses starting to reopen, slowly but surely, in most states. Many of us are now settling in for what will likely be a rather trying winter. How long will the weather stay warm enough and dry enough to be outside? Will schools remain open through the winter? Welcome to the great unknown.

Whatever…


Scott Hirsch

Being a CEO is a demanding and challenging position, but most CEO positions are held by leaders who have spent years training and working their way up the ladder. “But that’s not always the case for founder CEOs,” says Scott O Hirsch CEO, and founder of Media Direct. “Founder CEOs are often placed in a role of responsibility before they’re fully prepared for it. You had this great idea, started a company, and now you’re a leader by default.”

Luckily, as a founder CEO himself, Hirsch has some tips for his peers to help them navigate C-suite leadership’s sometimes choppy…


Delray Beach, FL — ( NewMediaWire ) — October 12, 2020 — As a business owner, you likely understand that the majority of your customers use the internet to discover new businesses and local products. But most business owners aren’t sure where to start when it comes to pushing their business up in the search engine rankings. According to Forbes, 93% of searches on Google and Bing never get past the first page. …


Nothing causes mission failure in a company more quickly than a misaligned leadership team. No company wants to believe it can happen to them, and by the time they come to terms with the problem, the damage has often already been done. A misaligned leadership team can cause a ripple effect that touches the entire company. This can take the form of employees feeling disconnected or in the dark, silos between departments, in-fighting, and gossip.

As the CEO and founder of Media Direct, among other companies, Scott O. …


Here we are, we made it to fall 2020, with Halloween, Thanksgiving and the December holidays the next stops for retailers. If you’re a digital marketer, you’ve hopefully had a busy summer. Now, as the weather begins to turn, the question you need to ask yourself is, ‘’How can I retool and refine my strategy as we approach the year end?” The race is on. Ladies and gentlemen, start your engines!

You might not need this, but here’s a quick refresher as to the (most-cited) definitions of each generation of consumers:

  • Baby Boomers: born between 1944 and 1964
  • Gen X…


DELRAY BEACH, FL / ACCESSWIRE / October 2, 2020 / Small businesses are often running lean, understaffed, overworked, and strapped for cash. That’s why you want to make sure that you as the business owner are taking advantage of every efficiency and opportunity for savings, states Scott O. Hirsch. Enter digital marketing.

If you’re not already on Facebook, Instagram, and/or LinkedIn you should do so immediately. Millennials are no longer the upcoming consumer generation — they’re in their 30s and Gen Z is on the rise. …


I know we were all hoping the worst of the COVID-19 pandemic would be behind us by now, or at least things would be tapering off. Yet, it looks like we’re still unfortunately in the thick of it. There are a few bright spots, however: film crews have resumed production in California with state-designated safety protocols, and New York City recently added 40 new streets for outdoor dining.

What hasn’t changed is the continued growth of e-commerce. Once everything shut down, millions of consumers waded far deeper into the waters of e-commerce than ever before, and few, if any, will…

Scott Hirsch

Scott Hirsch is an internet marketing pioneer who is widely recognized as an expert in ecommerce, digital data and the online marketplace.

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